Simon Turnbull-Portfolio

All these banners were designed to enhance the graphics of one site. Early user testing suggested that the site was too static. Users expected a few bells and whistles and flashing lights. This goes against what many user experience designers will say ( which is that site design should be minimalist, functional and avoid unnecessary animation at all times). However when the users speak, you shouild always listen to them. Below are a selection of the site's banners in English and Simplified Chinese. 

View the banners on the site:  Online storybooks for developing kids creativity

note: These banners are designed for use on the site. they are not direct response banners for use in advertising. 

Product Page Banners

Purpose: To add visual substance to the product offerings and to outline product features at a glance. This is a template that can be reused whenever new products are added to the store.

Help Page Banners

Purpose: These banners are purely for brand identity.  These pages will mainly be visited by people who are seeking support for their purchase.  

Home Page Banners

Purpose: To inform viewers at a glance what the purpose of the site is. Also, flashing things on the front page can reassure internet users that they are looking at a full featured site.

Demo Page Banners

Purpose: Move potential customers through the purchase chain to the demonstration movie.